ENGINE Vs FASHION

Jaguar and Baracuta join forces and present "The Next Classic Guide

Car manufacturer Jaguar and jacket brand Baracuta are the inspirations for some of the most iconic and enduring designs in both automotive and fashion. The two great brands - founded in Coventry (1935) and Manchester (1937) respectively - are teaming up to produce a guide to future design classics, "The Next Classic Guide."

The two brands have created a Jaguar Baracuta E-PACE and a Jaguar G9 Baracuta jacket. These designs play a key role in the development of "The Next Classic Guide". This involves a host of respected influencers, bloggers, artists and content creators who traveled to the cultural heartland of the UK and various European cities in search of the new trends that will inspire the next generation.

The road trip began in London in October 2021 and ended in Italy in February 2022, after traveling through France, Germany, Spain, the Netherlands, Belgium, Poland, Austria and the Czech Republic. The campaign was launched by British content creator and brand consultant Samutaro, one of the most influential fashion curators of recent years. Samutaro discovered the result of the collaboration at Jaguar's product development center in Gaydon, Warwickshire. It was there that he met designer Anna Abell of the Jaguar team, who created the bespoke design for the Jaguar E-PACE using the classic G9 coat as inspiration.

www.jaguar.be