JAEGER-LECOULTRE
New brand manifesto starring Lenny Kravitz & Anya Taylor-Joy
Jaeger-LeCoultre, the Swiss luxury watch brand, is celebrating its 190-year history and reputation as "the Watchmaker of Watchmakers." The brand has created over 1,300 calibres and obtained over 400 patents. Its savoir-faire has been passed down through generations of engineers, watchmakers, and craftsmen who practice patience, hard work, and dedication to excellence.
Jaeger-LeCoultre has released a new campaign, "The Watchmaker of Watchmakers," starring global ambassadors Anya Taylor-Joy and Lenny Kravitz. The campaign reflects on the unseen work required to perfect an art, like watchmaking, and features the brand's iconic Reverso watches.
The film was directed by Quentin Deronzier, and the soundtrack was produced by The Blaze. The portraits of the ambassadors and close-up images of the watches' movements were captured by photographer Richard Phibbs.
Regarded as one of the preeminent rock musicians of our time, Lenny Kravitz has transcended genre and style over the course of a three decade-plus musical career. Reveling in the soul, rock, and funk influences of the Sixties and Seventies, the writer, producer and multi-instrumentalist has won four consecutive Grammy Awards, as well as setting the record for the most wins in the ‘Best Male Rock Vocal Performance’ category. In addition to his eleven studio albums, which have sold 40 million worldwide, this multi-dimensional artist has segued into film, appearing as Cinna in the box-office hits, The Hunger Games and The Hunger Games: Catching Fire. Kravitz can also be seen in the critically-acclaimed films Precious and The Butler. His creative firm Kravitz Design Inc. touts an impressive portfolio of noteworthy ventures, including hotel properties, condominium projects, private residences, and high-end legendary brands. He was also recognised by the CFDA in 2022 with its ‘Fashion Icon Award’ for his role as not only one of rock's most esteemed musicians, but also a major fashion influence. Kravitz is also the author of Flash, a book that showcases unique rock photography. His recent memoir, Let Love Rule, landed on The New York Times’ Best Sellers List. Lenny released his eleventh full-length album, Raise Vibration, in 2018. Most recently, he was selected as a 2023 Hollywood Walk of Fame inductee. Kravitz will release a new album in 2023.
Born in Miami when her British-Argentine parents were visiting the city in 1996, Anya Taylor-Joy was raised in Buenos Aires and London, speaking Spanish as her first language. Trained in ballet until the age of 15, she turned to acting and won rave reviews for her breakout performance in Robert Egger’s The Witch in 2015. A series of critically acclaimed roles followed, including Edgar Wright’s Last Night in Soho (in which she revealed a captivating singing voice). In 2020, the Netflix hit The Queen’s Gambit shot her star into the stratosphere; her mesmerising portrayal of chess prodigy Beth Harmon won a Golden Globe, a Screen Actors’ Guild award and a Critics’ Choice award. This was followed by a starring role in Robert Eggers’ The Northman. During 2022, Anya was seen in David O. Russell’s Amsterdam with Christian Bale and Margot Robbie, and Mark Mylod’s comedy-horror The Menu with Ralph Fiennes and Nicholas Hoult, winning a Golden Globe nomination for the latter. Anya recently completed filming the title role in Furiosa, the Mad Max prequel, which is due for release in May 2024.