Brioni

Play it like Jude Law at Cannes Film Festival


The Master of Ceremony

On the occasion of the 76th Cannes Film Festival, Jude Law wore a Bespoke Brioni Tuxedo.

Crafted in Italy trough a process requiring over 14.000 hand-placed stitches, the tuxedo worn by the House ambassador is a unique sartorial masterpiece.

Welcome to Brioni Bespoke, the ultimate personalized service dedicated to delivering artisanal excellence and one-of-a-kind tailoring. The Bespoke service offers an exclusive, discrete experience around expert craftsmanship tailored to your individual requirements. Brioni creates unique pieces, just for you, executed with the utmost precision and detail.


Each customer is different

Customers live different lifestyles, have different personal fits and preferences about comfort and style. Your personal tailor will get to know you so he or she can best guide you through the joy of choosing every detail of your Brioni suit. Select each element of your garment's architecture, from the fabric, to the cut, style, and silhouette, to the buttons, lapel, and lining, and allow our master tailors to advice you and bring the fabric to life with all the subtle and unseen details that make our clothing unmistakably Brioni.


The Bespoke journey

Your exclusive experience begins with a first appointment with a Bespoke ambassador and your personal tailor, who will walk you through every step of the garment’s creation. The tailor will then take your measurements to create a unique pattern adapted to your body down to the millimeter.

Once your preferred design features are set, we will create a customized blueprint for the fabric cutting. It takes six to eight weeks to let a Brioni garment come to life, thanks to the meticulous work and specialist skill of over 180 artisans in our Brioni Atelier in Penne.
You will meet your master tailor for two fittings before your bespoke garment is finalized to ensure that every element is executed to perfection.


Fabric Heaven

Brioni is home to an extensive and unrivaled archive, featuring more than 800 Fabrics many of which are highly rare and exclusive to the house. This wealth of precious fabric includes a wide range of light cashmere, silks and exceptionally fine wool, available in a vast selection of colors and patterns and sustainable choices. Each of these handmade fabrics tells a story, communicating a rich heritage elegantly interwoven with your personal style in a distinctive bespoke creation.


Unmistakably Brioni

The Bespoke service is a flawless expression of our heritage of fine Italian tailoring. Each unique commission is hand-crafted in Italy, ensuring an impeccable silhouette with superior attention to detail; elegant, refined and incredibly comfortable.


Home service

Discover Brioni Bespoke at home, available at a time convenient to you, anywhere, worldwide. Our master tailors will bring the full bespoke experience to you in the comfort of your own home, office, or another place of convenience. Book your appointment at your local Brioni store.



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