Jelenew
THE LUXURY SPORTSWEAR BRAND FOR WOMEN
Lisa Leslie - 2x WNBA Champion 8X WNBA All Star, 4X Olympic Gold Medalist, Hall of Famer, and one of the best female athletes of all time Jelenew's commitment extends beyond profit margins. While acknowledging the added costs of prioritizing sustainability, the brand remains resolute in its stance. For Jelenew, there's no room for compromise when it comes to its fundamental values or the impeccable quality of its products. It steadfastly refuses to be a brand solely fixated on short-term gains. Instead, Jelenew is wholeheartedly dedicated to the enduring well-being of humanity and the Earth itself—a legacy it hopes to secure. The brand embraces this responsibility across multiple dimensions, including materials, crafting, packaging, production, innovation, community involvement, philanthropy, and future-oriented strategies.